The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard Category: Craft - Direction / Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
Unlike Any
Agency: Droga5 / New York + Agile Films / London
Client: Under Armour Category: Craft - Direction / Campaign
Trust Is Power
Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC
Client: Duracell Category: Craft - Direction / Campaign
Just Get the Dog
Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client: Sugar Mutts Rescue Category: Craft - Direction / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Agency:
La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client:
Billboard
Title:
Inspirations
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18008G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18009G
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Agile Films / London
Client:
Under Armour
Title:
Unlike Any
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18077M
Award:
2018 Moving Image Craft Merit Award
Agency:
Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC
Client:
Duracell
Title:
Trust Is Power
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18078M